| Domain scope | IT + Facility + Workplace + Visitors on one engine | ITSM-led; FM and Workplace via separate modules with separate data |
| AI approach | Autonomous AI agents that close tickets end-to-end | Now Assist - copilot suggestions for human agents |
| Time to first value | Live in a week with hypercare | 3 to 9 months typical, partner-led |
| Pricing model | Per human agent, unlimited end-users | Per named user with fulfiller and requester tiers, plus module add-ons |
| Total cost trajectory | Predictable - one bill, no per-action upcharges | Premium - top of market, scales with named users and modules |
| Platform model | True SaaS - single version, AI-native from day one | Versioned releases (Yokohama, Vancouver...) - Now Platform since 2004 |
| Customisation | Configuration over code - workflows, fields, AI agents in the UI | Powerful but heavy - JavaScript, Glide, scripting; needs platform team |
| Implementation effort | Self-service or a single solution architect | Typically a 3-6 person partner team for the first phase |
| EU data residency | EU-first, ISO 27001, GDPR baked in | Multi-region SaaS; EU instance available, data flows can be complex |
| Native collaboration | Teams and Outlook actions out of the box | Now Mobile / Virtual Agent; deep collab via separate integrations |
| Migration from ServiceNow | Native importer for incidents, requests, CIs and users | n/a (source system) |
| Best fit for | Mid-market and enterprise teams unifying IT, Facility and Workplace | Large enterprises with mature ITSM and a platform team |